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An effort, usually by a human service agency, to reach out to enlist clients in the community who need services but have not yet sought such services. Individuals who need assistance may be unaware the agency exists or not know the range of the services offered by the agency.

Some agencies promote their services to the general public as well, not only educating the entire community about what the agency achieves but also reaching potential clients needing service who are unknown to the agency.

In the case of an adoption agency, outreach could include programs open to the public, articles in the newspaper, visits to clubs and high schools and other attempts to reach particular people.

Agencies who are interested in reaching out seek to extend their services beyond the usual 9 to 5 working day, will often answer questions and provide counseling during evening hours or on weekends and frequently utilize volunteers to supplement staff. (See also AGENCIES.)

Find more information on outreach

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